About Mac Efficiency for OS X

Hi, I'm Deborah Shadovitz creator, founder, and main author of MacEfficiency.com.

Mac Efficiency is dedicated to helping you discover ways you can use the Mac's native features to maximize your computing efficiency — in plain English with easy-to-understand explanations and steps. Each week you'll find another recipe for a healthy, efficient, nice-looking Mac. Over time I'll talk about OS basics, cool utilities, tips and tricks, and fun stuff.

• If you're new to the Mac, you should be able to follow along easily
  because I'll be keeping steps and explanations clear of confusing jargon.
  
  
• If you've been using the MacOS for a while, you'll probably know a lot of this stuff already, but feedback from readers of my other such articles suggests that there will be some good info for you to pick up here too.

Please don't consider this a one-way communication.
Back in the days of my original web column one of my favorite things was getting to know readers. I loved it when people wrote to me with more info to add to a column. I often published reader's contributions to a topic or comments about what I wrote. I'd like to do the same here.

If there's ever something you want me to address, let me know. I've got so many things to write up for you that my head's been exploding with them since 10.1. You might help me get to your issues faster.

••• About me • History • My set-up • Site tools • Contact info ••• 

About me...

I'm a typical Mac user who loves my Mac, the power it gives me, the things it helps me do or enables me to do and the world it opens up to me.

It's funny... I studied writing and art, worked as a writer, photographer, and in video, then spent years backpacking around the world. I certainly wasn't any type of computer geek.

But like I said, I'm a typical Mac user. There's not one Mac user I've ever met who doesn't love discovering something new the Mac can do and pass it on to anyone who will listen.

So here I am, actually finding it fun to work on my computer ('cause it's a Mac). Somewhere along the line, helping people or passing the word on a tip turned into a full-time career as a Mac Instructor/Specialist. Somewhere else along the line I went full circle back to writing, by writing articles, books, and a column about the Mac.

You can learn a lot more about me at my personal site, Shadovitz.com and see more of what I do at MacGathering.com.

The History of Mac Efficiency

In 1989 I started selling computers. I was a horrible sales person though, because I loved teaching customers what computers could do, spending so much time with each customer that I didn't sell enough. After a year I changed my focus to demos and teaching (in addition to my own "desktop publishing" and word processing business).

In 1994 I started doing a seminar at MacFair LA, a now-defunct Mac show produced by the LAMG. It was called Five Fabulous Utilities. It wasn't hard to come up with five fabulous utilities, but it was impossible to limit my list to only five and still do justice to those coming to learn. Instead, I cheated and covered about 10, at least giving quick mentions to easy-to-use no-brainers (remember RAM Doubler?). That's when I realized that I love utilities — and saw how much others do too. My room was always packed!

On Thanksgiving weekend, 1998, I emailed MacCentral, asking them to reduce animated gifs so it would be easier to read their news. Both owners, Stan and Dave, wrote back — and Dave's response really surprised me. He asked me to consider writing a column — about anything I wanted — for their site. I already had a couple of Mac books under my belt, some major magazine articles and a column in print for ComputerUser as well. Knowing it would be fun to do something more frequent that let me be more in touch with fellow Mac users, I took them up on it.

The direction I took with my anything-I-wanted-to-write column? As you can guess, I wrote about the most common issues a Mac user had: how to use the Mac and its interface most easily and efficiently.

My web column debued on December 8, 1998 and was an immediate hit. The name Mac Efficiency 101 was born Feb 1999 when I was asked to do a Macworld Expo seminar along the lines of the column. Seeking a seminar name it suddenly hit me: Mac Efficiency 101 said it all. In fact, the name felt so right that I asked to use it for my column too.

Since that day, I've presented a seminar by that name several times, both as one-hour sessions and all day seminars at Macworld Expo. When Macworld Expo started MacBeginnings, free sessions open to all attendees, and asked me to take part, I jumped at the chance to share my tips with so many people. I called this session Mac 101 at each Macworld Expo, adding Mac 102 in response to questions for the audience.

On June 3, 2001 I created this website to share all of my original Mac Efficiency 101 columns and a few more.